Sure, I’m twisting the old riddle, and we all know the answer is “Yes”… Or do we?
If a tree falls in the woods and no one is around to hear it….
Does it make a sound?
Some of this may become appearent if we look at our own habits.
Before making a purchase do you research online?
Maybe search Amazon, read some reviews. Then, possibly look up local stores to see if they carry the brands you like?
If not, then you’re in the minority, because 88% of consumers perform pre-purchase research online, according to a recent study.
This strong suggests that if someone can’t find you online, they are quite unlikely to seek you out and purchase at your store or website.
So what can we do to get found more easily?
Just a few days ago we were talking about content marketing benefits and one of those benefits is getting ranked in search. Believe it or not, you don’t have to compete on search rank alone.
Taking stock of my clients’ awareness profile (READ SEO) is an important steps to creating an effective marketing strategy.
In fact, one of my clients, a law firm, receives half of their leads straight from Google Local and their “Google My Business” profile.
Another client that holds weekly events, earns a large portion of their newsletter subscriptions from social media.
Being found in today’s search first economy is imperative. Take stock of all the ways your customers can find you online beyond your website and if you don’t have many you may want to make this a priority.
Photo by Tobias Aeppli from Pexels